The beach is one of the preferred holiday destinations for the summer for Murcians and the fact that it’s clean is one of the main factors when it comes to choosing one. This data comes from a study carried out by Ecovidrio regarding “New habits of Murcians on the beach and sustainability during the summer” according to which, for more than 90% of the citizens of Murcia, one of the most determining factors when it comes to choosing a beach to go to is that both the sand and the water are free of waste.

Murcians are increasingly demanding cleaner and more sustainable holiday destinations, which is why they consider it to be very important for beach bars to be eco-friendly. This means a correct waste management, a responsible use of resources and integrating the facilities with the environment.

After cleanliness (9.01 points), other aspects that Murcians take into account include crowdedness (8.13 points), safety and rescue equipment (7,63 points), the quality of the sand (7,50 points), accessibility (7,13 points) or available showers (6,74 points).

Another significant piece of data that proves how important sustainability is nowadays for Murcians is the fact that 6 out of 10 survey respondents state that they pick up and toss out any waste they find on the beach into its corresponding container.


Toma nota, recicla vidrio

This study has been carried out in order to prepare the fourth edition of the plan “Toma nota, recicla vidrio”, in which 800 establishments from the Murcia coast participate, with the cooperation of 6 city councils: like Águilas, Cartagena, San Javier or Mazarrón.

The objective of this campaign is to increase the glass recycling rate in the hospitality industry, which is why information is provided to the hotel or restaurant owner as well as the means to make recycling easier and containers adapted to the hospitability industry professionals, since this industry disposes of 50% of the single-use glass bottles and jars in the market.

Moreover, the study reflects that Murcians prefer going to the beach in the morning and with company, either with their family (48.9%), with the partner (28.2%) or with friends (19.1%).

During the time they spend on the beach, sunbathing and swimming are their favourite activities, followed by having a drink with a snack, reading, diving, , listening to music, going for a walk, practicing sports or taking a nap.

And, of course, we also associate the beach with going to a beach bar or similar. 47.1% of Murcians enjoy eating some tapas, 15’5% prefer eating fish or seafood and 15% opt for the paella.

Therefore, establishments should take these changes in the habits of Murcians holidaymakers into account because caring about sustainability and the environment is becoming a trend.