The beach is one of the preferred holiday destinations for the summer for Catalans and the fact that it’s clean is one of the main factors when it comes to choosing one. This data comes from a study carried out by Ecovidrio regarding “New habits of Catalans on the beach and sustainability during the summer” according to which, for more than 90% of the citizens of Catalunya, one of the most determining factors when it comes to choosing a beach to go to is that both the sand and the water are free of waste.

Catalans are increasingly demanding cleaner and more sustainable holiday destinations, which is why they consider it to be very important for beach bars to be eco-friendly. This means a correct waste management, a responsible use of resources and integrating the facilities with the environment.

After cleanliness (9,20 points), other aspects that Catalans take into account include crowdedness (8,11 points), safety and rescue equipment (7,62 points), accessibility (7.39 points), the quality of the sand (7,20 points) or the size of the beach (5,87 points).

Another significant piece of data that proves how important sustainability is nowadays for Catalans is the fact that 6 out of 10 survey respondents state that they pick up and toss out any waste they find on the beach into its corresponding container.


Toma nota recicla vidrio

This study has been carried out in order to prepare the fourth edition of the plan “Toma nota, recicla vidrio”, in which 650 establishments from the Catalunya coast participate, with the cooperation of some city councils from Girona or Tarrragona.

The objective of this campaign is to increase the glass recycling rate in the hospitality industry, which is why information is provided to the hotel or restaurant owner as well as the means to make recycling easier and containers adapted to the hospitability industry professionals, since this industry disposes of 50% of the single-use glass bottles and jars in the market.

Moreover, the study reflects that Catalans prefer going to the beach in the morning and with company, either with family (40,9%), with their partner (34,5%) or with friends (12,8%).

During the time they spend on the beach, sunbathing and swimming are their favourite activities, followed by reading, having a drink with a snack, listening to  music, going for a walk or practicing sports.

And, of course, we also associate the beach with going to a beach bar or similar. 34,3% of Catalans enjoy eating some tapas, 22.8% prefer the paella and 15,2% opt for fish or seafood.

Therefore, establishments should take these changes in the habits of Catalans holidaymakers into account because caring about sustainability and the environment is becoming a trend.