The beach is one of the preferred holiday destinations for the summer for Balearics and the fact that it’s clean is one of the main factors when it comes to choosing one. This data comes from a study carried out by Ecovidrio regarding “New habits of Balearics on the beach and sustainability during the summer” according to which, for more than 90% of the citizens of Baleric Islands, one of the most determining factors when it comes to choosing a beach to go to is that both the sand and the water are free of waste.

Balearics are increasingly demanding cleaner and more sustainable holiday destinations, which is why they consider it to be very important for beach bars to be eco-friendly. This means a correct waste management, a responsible use of resources and integrating the facilities with the environment.

After cleanliness (9.11 points), other aspects that Balearics take into account include crowdedness (8.47 points), the quality of the sand (6.72 points), safety and rescue equipment (6.23 points), accessibility (6,19 points) or available showers (5.25 points).

Another significant piece of data that proves how important sustainability is nowadays for Balearics is the fact that 6 out of 10 survey respondents state that they pick up and toss out any waste they find on the beach into its corresponding container.

Toma nota, recicla vidrio

This study has been carried out in order to prepare the fourth edition of the plan “Toma nota, recicla vidrio”, in which 1.350 establishments from the Balearic coast participate, with the cooperation of 11 city councils: like Palma de Mallorca, Eivissa o San Luis..

The objective of this campaign is to increase the glass recycling rate in the hospitality industry, which is why information is provided to the hotel or restaurant owner as well as the means to make recycling easier and containers adapted to the hospitability industry professionals, since this industry disposes of 50% of the single-use glass bottles and jars in the market.

Moreover, the study reflects that Balerics prefer going to the beach in the afternoon and with company, either with their partner (35.6%), with their family (35.4%) or with friends (16%).

During the time they spend on the beach, sunbathing and swimming are their favourite activities, followed by reading, diving, having a drink with a snack, listening to music, taking a nap or going for a walk.

And, of course, we also associate the beach with going to a beach bar or similar. 27.4% of Balearics enjoy eating the paella, 19.7% prefer eating some tapas and 14.1% opt for fish or seafood.

Therefore, establishments should take these changes in the habits of Balearics holidaymakers into account because caring about sustainability and the environment is becoming a trend.